Why we started it.
Thank You Economy. After serving nearly a decade as Advertising Director to Scottsdale’s most prestigious jeweler in town, I coupled that experience with my personal brand building in art.
Thank-You Media is a tribute to Gary Vaynerchuck’s example in Thank You Economy: All businesses, entrepreneurs need an interactive relationship with their customers for growth and securing their futures.
If this were 1923, this Thank You Economy concept would have been called “Why Radio Is Going to Change the Game.” If it were 1995, it would be “Why Amazon Is Going to Take Over the Retailing World.” The Thank You Economy concept is about something big, something greater than any single revolutionary platform. It’s the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to. Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers’ demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents’ day, when business owners often knew their customers personally, and gave them individual attention. Companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. Great example below of Jillian utilizing her brand below! The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today’s markets. Businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.
The Thank you Economy isn’t some abstract concept or wacky business strategy – it’s real, and every one of us is doing business in it every day, whether we choose to recognize it or not.
Companies that see the biggest returns won’t be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else; the Thank You Economy.
“The world of business is coming full circle. The rise of the Internet and the empowerment of the common consumer has created a fundamental shift in how businesses are expected to behave.” -Gary Vayerchuck
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