Deborah Peters

Contemporary Artist | Sales Professional

Category: Coaching

Keeping Up with Digital Marketing Trends

Digital marketing is a marketing strategy that is constantly changing and evolving. What worked 2 years ago may not necessarily have the same results today. This is why staying up to date with the changes and the latest upgrades is a practice that should be embraced by every company.

Playing ignorant and disregarding these changes will cost your business and leave you frustrated. Your marketing campaigns will not yield great results like those who acknowledge and learn about the changes and implement them.

Tips on how to get the latest updates

  1. Google alerts

Latest digital trends should be at your handsGoogle alert allows you to keep tabs on the topics you are most interested in. All you have to do is type in the topic you want and set up email updates. It will bring up all the trends that are most relevant to you.

This gives you the opportunity to find out what is new and how you can implement it.

Make sure to always go through your notifications to ensure you don’t miss out.

  1. Publications

There are those publications that are niche specific and focus on a certain topic. Take time to seek them out and follow them. Search for publications in the marketing and business niche. This will always have information on any digital marketing practices.

Be sure to follow reputable publications like the e-consultancy and others. You will receive reliable information from important sources in the industry. This includes all the latest news and advice or tips that may improve your existing digital marketing strategy.

  1. Blogs

Make reading blog posts a habit. This is mainly because a lot of blog posts have very important messages to be conveyed.

When someone tries to implement a certain marketing strategy, they often write up a post about their experiences, what they did wrong and what they did right. This is a perfect opportunity to learn from others and take on the lessons.

There are also some industry leading blogs that provide information on any new trends. Research on the leading blogs in digital marketing and bookmark them to your browser. Check them out once in a while and get to know what topics they are discussing and what you can learn.

Learning is growing, don’t close yourself off to new strategies and opportunities. Take calculated risks and scale up your marketing game.

  1. Network

Start up conversations with your peers and get to find out what they are seeing in the digital marketing space. You may know more than the next person but there will always be something the other person knows that you have yet to find out. This is why it is very important to have these discussions and pay close attention to what is being said.

Take some time to research on tradeshows and exhibitions around you. Attending these kinds of events will facilitate your interaction with other digital marketers. Conversations held with these people will give you insight into what is upcoming and what they are doing for their respective businesses.

  1. Social Media

Social media is the best place to keep up with all that is happening around you. All you have to do is select who and what you want to follow and get updates on.

Using platforms such as twitter and facebook which are very user-friendly is a great start. Follow all the digital marketing gurus and hashtags related to it and you will always be in a position to learn something.

Each time there is an update it will appear on your feed and you can see what is new. This is also a great way to gather some of the thoughts of the industry leaders and get better at it.

Linkedin is also a platform that you can use to connect with professionals in digital marketing and see what they are sharing.

Linkedin pulse is also a great tool you can utilize to set up the topics, influencers, and publications you wish to follow up on.

This is a good way to learn more and get advice and recommendations from others.

  1. Consulting professionals

As a business/brand owner it gets very frustrating when you have to figure everything from your accounting to your marketing plan. This is why it is always a good idea to delegate the tasks that can best be served by someone else.

In this digital era, you definitely want your business to be seen by everyone using effective marketing strategies. However, outdated marketing strategies may not work which is why you have to stay up to date.

Consulting with digital marketing expertsConsulting professionals who specialize in digital marketing will give you access to accurate information and steadfast results. You can have them train your digital marketing team to ensure they get better at serving your brand.

Having professionals who specialize in digital marketing as a part of your business will give you a great return on investment. You’ll get to learn and gain more customers leading to even greater conversions for your business.

Read up on all the services and digital marketing strategies you need to Break The Web and get through to as many people as possible with your brand.

It is without a doubt that staying up to date with the industry’s news is very crucial. It is better to implement a strategy that is efficient and effective than sticking to the old strategies that may not yield great results.

Take your time and be willing to learn and grow. Accept the changes and implement them as they come along. Have the right mind to discern and see which strategy will work for your particular business.

However, always remember that you don’t have to do this by yourself. If marketing is not your strong suit then delegate. Give the work to a professional who will bring you great results. The end result will be worth the initial investment.

Also, remember that not every digital marketing trend should be implemented in your business. Stick to what works for you and what customers mainly respond to. Also, always remember to tailor your campaigns to serve the needs of your ideal client.

Life Beyond the “Squishy” Motivation Stories

Life beyond the “Squishy.” Life is always a turning tide over here. But, I like it on my terms. I work hard, believe in that ethic for education and reward. There are so many things to do and left to do and I haven’t even started a family yet. My children are a big Fuzz and two littler fuzzes; 1 large Bernard Pyrenees mix and two cats. I love to sleep, not a morning person, but a night owl.

Hercules knows because we usually don’t end up going out for the morning walk before 9:30 am, then workout and breakfast close to 11 am.

Deborah workoutWhich brings me to the workout pics here, going through Insanity, I’ve had it and done well with it in the past. But like so many of us, things got put before my health for a bit…so it was back to “squishy.” I hate it. I hate the way I feel and look in “squishy” mode. You know you’re better than that and sold yourself short – know what I mean? Here is the first week, with day 1 and day 6.

That’s been the thread that has carried me through everything in my career.

-Went to College for Computer Animation
Even after two film credits, it is an unsteady industry running after temporary contract work.

-Did the Corporate job thing; Advertising Director
After seven years, truly hated working for someone else.

-Went the Fine Art route, becoming an oil painter.
You know the “starving artist” gig – even with success of Juried shows and aspen galleries, the industry is feast or famine due to sporadic sales, and economy. Still here.

-Went the Licensing route in Art
More steady sales than Fine Art, but a long process to get rolling. The bigger the client (Target, Pier1, etc.) – the longer the wait. So, create for the sake of having fun with it – monetary reward comes late in the game. It also follows the Fine Art economy…when that world is suffering, this one is. Still here.

Consumers vs. Customers: Marketing Habits of Thought

Marketers should stop using the word “consumer” and train themselves to use “customer” instead. This goes double for digital marketers.

I issue this challenge to all brand marketing and advertising agency folks reading this post: get a jar, stick it on your desk, and put a dollar into it every time you use the word “consumer.” After a month, if you have more than the price of a latte, then that means you have work to do. If you have less than the price of a latte, I’ll buy it for you next time I see you.

So why should “consumer” be a four-letter word?

“Consumer” denotes a one-way relationship. Marketers produce products or messages about products; consumers then passively receive those messages, and then the consumers robotically buy the products because the message has triggered an unconscious behavioral subroutine. This is Skinner-box advertising, and it has never worked in quite so tidy a manner as traditional marketers would have us believe.

I have similar objections to the term “viral” when it comes to marketing. In medicine, a virus invades a victim’s body and does things to that body beyond the victim’s control, requiring medical intervention and lots of rest before the offending virus finally makes a clumsy exit. Viruses are nasty — nobody wants one — and can even kill you.

Negative reinforcement advertising may not work all the timeDo we want to associate marketing with something that makes people sick? More importantly, marketing simply does not work that way. Our customers are not our victims. See Henry Jenkins’ more accurate and useful notion of “spreadable” media as an excellent alternative to viral, and don’t miss Sean X Cummings diatribe against viral marketing programs.

Back to consumers versus customers, if you call somebody a consumer then on a basic level that means you aren’t prepared to listen to that person and in this age of blogs, online reviews and two-way, conversational marketing that’s a big mistake.

Customers are active agents who make all sorts of decisions: conscious, unconscious, habitual, out-of-left-field and more. If a brand is lucky, then somebody will make your brand their customary choice when buying a product, whether it’s milk, shoes, a car, the TV show you watch every week or anything else. It is my custom to drink Peets’ coffee rather than Starbucks, but I’m not addicted to Peets (really, I can stop any time) and nobody at that particular establishment has brainwashed me.

One of my favorite literary uses of the word “custom” comes from Chapter 22 of Huckleberry Finn, where Huck sneaks into a circus and watches a drunk insist on riding a bucking horse. The horse throws the man this way and that, after which the man suddenly stands up on the horse and takes off suit after suit until he is revealed as a talented trick rider. The crowd goes berserk with joy, and Huck says, “Anyways, it was plenty good enough for me; and whenever I run across it, it can have all of my customs every time.”

Brands have to earn custom through things like quality and service, not through military tactics where we have campaigns and targets.

The good folks at AA say that the first step in making a change is admitting that you have a problem: who among us is ready to admit that using the word “consumers” is a problem?

How to Maximize Facebook for Your Business

It is no secret that Facebook is now one of the dominant media when it comes to marketing your business. Over 40 million companies nowadays are taking advantage of the power of social network to promote their brands. Thankfully, Facebook allows businesses to create pages, invite communities to events, advertise and engage customers. This will work well in addition to a campaign in search engine marketing in Rochester, NY, especially if a seasoned digital marketing leader Jason Berkowitz SEO is helping you in the process.

Customer engagement in FacebookIf you haven’t tried it and you are contemplating on utilizing Facebook to grow your online business, then these tips might just be useful to you:

1. Engage your network and be creative with your responses

Once someone took the time to comment on your page, he or she is a potential customer, and you have to take hold of that opportunity to engage that person. Respond quickly and creatively, so the potential client will feel that you are doing serious business. It would be better to assign someone to monitor FB posts and comments and to be the one to reply to queries and comments on your Facebook page personally. That way, it won’t take too much time for them to wait for your response and the possible business transaction will happen faster.

2. Take advantage of cost-efficient advertising and marketing perks

Facebook allows you to post ads for a minimum amount or even post marketing and promotional announcements for free. Consumers often change their minds when after visiting a particular website and decided to put off buying a particular item and then went on to visit Facebook and saw the same ad. It will make them think about buying it since it’s posted on Facebook as well.

3. Avoid selling

Avoid OversellingFacebook is meant to engage your consumers and clients. Don’t oversell your products here as your clients and potential customers might find it off if you do so. There are other avenues for selling and other social networking sites to do the selling such as Instagram. Not on Facebook. Make your Facebook page a medium for your customers to get to know any announcements or update about your product or company and engage your community. You can also use Facebook to post informative articles related to the industry of your brand or create polls and surveys amongst your followers. Just make sure that your primary goal in Facebook is to develop genuine communication with your audience.

4. Inform your community about your philanthropic efforts

Invite and encourage them to participate in it. Partner with various foundations and ask your followers to partner with you. But make sure that you don’t come on as too pushy to do it. Just make it natural and genuine. Encourage them to join the cause by sharing the posts to spread the word as well.

Finding a Good Vocal Coach

Whether one’s goal is to try for next year’s The Voice or to audition for the local church choir. No amateur singer can make it without proper training.

Behind a singing superstar is a good vocal coachEvery aspiring singer needs to receive professional vocal coaching. It goes without saying that behind virtually every great pop, jazz or operatic performer there is a great singing teacher. True, there are some exceptionally gifted people whose voice and especially breathing were naturally adapted to singing and who were able to learn just by copying singing greats of the past. But even multi-Grammy awarded artists turned to professional singing teachers for help and advice at some stage.

When a beginner only starts out, it may seem that finding a good singing teacher is difficult. In fact, quite a few people are claiming to be vocal coaches in every town or community. But choosing a good one is what’s important. A lousy singing teacher is much worse than none at all. If he or she doesn’t quite understand the complicated technicalities behind students’ sounds (different ones in each case). He or she may ruin a student’s voice for good, or at least discourage the student. So here are a few tips on choosing the right singing teacher for one’s type of voice.

A Singing Teacher Must Specialize in the Singing Style of the Student’s Choice

While it sounds pretty obvious that an aspiring pop or folk singer should not enroll in an opera class, this is by far the most common mistake. Jazz, pop, rock, folk, operatic and other singing styles all require different techniques. While some famous performers excel in several methods, they are naturally talented and adaptable people — an exception to the rule.

The opposite applies, too. While nearly every person can be taught to sing reasonably professionally, every person’s voice is naturally geared to one particular type of singing. It has much more to do with the individual structure of one’s singing apparatus than with one’s preferred choice of music. Some people are natural opera singers. That’s the way their vocal chords, mouth, throat, and lungs are shaped. And their attempts to practice some crooning-style jazz or pop music may demand years of total re-learning.

This is where singing teachers come in extremely handy: they can determine what kind of music their student’s voice suits best.

A Good Singing Teacher or Voice Coach Must be Part of the Local Musical Community

This, too, seems logical. A good singing teacher networks a lot. He or she has successful and happy students some of whom may have become vocal coaches in their right. That’s why the best way to find the best professional voice coach is by word of mouth. Inquiring in local music institutions, choirs, recording studios and music shops.

Hordes of people advertise in various media claiming to be singing teachers. An aspiring student needs to check whether they’re known in the local musical scene. Like Music To Your Home singing classes in New York, for example, is a musical institution in Manhattan area. A singing voice is an extremely fragile instrument that can be ruined forever in a few months.  Sometimes for a few sessions, even – by an unskilled teacher.

Vocal coach in actionAn aspiring vocal student must remember that a good voice teacher has different approaches to every one of his or her pupils, as every student’s body and mind work differently. No amount of professional jargon and fancy techniques can point at a good teacher. The only indication of his or her professionalism is the number of successful and enthusiastic ex-students who quote their teacher as the source of their inspiration.

A Good Vocal Tutor Doesn’t Need to be a Good Singer

Many of the most successful singing teachers in the history of music were lousy singers. There are two reasons behind it. First, what’s important for a voice coach is to be able to understand and pinpoint how a particular sound is produced within the student’s body. Then to explain it to the student so that the explanation improves the performance. Like a good editor who improves a talented writer’s work, a singing teacher corrects the student and guides him or her in the right direction.

Singing teacher leading the choirSecondly, good singers don’t always make good teachers. Only because they’re usually too talented to look into a multitude of singing problems experienced by an average student. Singing comes to them naturally. So they’re often unable to explain to their students the reasons behind this or that question. And what should be done to make it right. Alternatively, average singers who learn by trial and error and toil hard to achieve their goal, understand their students’ problems well and can explain and guide them in the right direction much better than the “just do as I do!” type of teachers.

Vocal studies are an incredibly addictive discipline, even though it takes years of dedication to see the results. Finding an excellent professional singing teacher is the most crucial step on the way to one’s performing career.

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