In every individual, there is a certain perspective and definition of beauty, and the same thing goes with each country. What is incredibly appealing to one may not be that good for others and this in itself shows how diverse the world is. In the beauty industry, Korea has been making a name for itself. It’s nearby countries are accepting their cosmetic products well, and it seems like the Western countries are doing the same too, for a good reason. Every brand and every item in the K-Beauty line have been made with delicate and utter thought because being consistently beautiful and healthy is a part of Korea’s culture already.
Because of this, lots of people outside the country have been curious about what are the standards of Korea concerning beauty? Is it very diverse or is it most likely something narrow? We’ll let you decide.
• Shape – Koreans are very particular with the face shape. In general, face shapes are identified in at least three ways (as what I’ve known). We have the square shape, oval shape, and heart shape. I know there’s more than just three, but I think these are the most basic ones. However, Korea’s ideal face shape is not even among any of those three. One; that they are very much fond of is what they call a “v-shape” or a “v-line” face shape. This is the kind of shape where the face is not wide but thin and narrow then getting lower towards the chin is thinner, giving it a pointed look.
• Eyes – Naturally, Asians are known for their beautiful squinting eyes, and usually, mono-lids are genetically common in Korea. Do you see that fold in your eye? In makeup tutorials, you’ve probably heard of it as the crease in your eyes where an eye shadow is placed to hollow your eyes out with blended colors to pop it up. Not having a crease or a fold means that you have a mono-lid eye, which is widely frowned upon in Korea. This is one of the primary reasons why surgeries have been common in the country- where going under the knife to achieve a double eye lid.
• Lips – In America, lots of women, young and old, would do anything just to get that luscious-thick-Beyonce-lips. Icons such the Kardashians and Jenner ladies were also icons of such puffy lips. In Korea, something thin, cloudy, and smiley. Yes, you’ve read that right. In Korea, a lip with a well-defined cupid bow is an absolute winner. Then, it is also ideal if the side ends or corner of the lips are going upward instead of going droopy so that it gives a “smiley” feel even when you’re on a stoic face. Wow, isn’t that very definite?
• Size – The thinner, the better. If I were to visit Korea today, I’m pretty I’d qualify as a whale to them. I know that with my size and weight, I am healthy and right on track but in their country, being small is considered as something very charming and being tall but thin is very elegant. Even in men, someone “lean” is very sexy as long as their height is proportionated.
• Skin – A fair skin tone is ideal. This is the cause of the wide spread use in whitening products, not just in Korea, but also all over Asia. Somehow, the white complexion represents something clean and youthful. This is why even if you get too pale for being so fair skinned, as long as you remain radiant and glowing, people are beyond willing to use everything whitening.