Deborah Peters

Contemporary Artist | Sales Professional

Tag: internet marketing

Keeping Up with Digital Marketing Trends

Digital marketing is a marketing strategy that is constantly changing and evolving. What worked 2 years ago may not necessarily have the same results today. This is why staying up to date with the changes and the latest upgrades is a practice that should be embraced by every company.

Playing ignorant and disregarding these changes will cost your business and leave you frustrated. Your marketing campaigns will not yield great results like those who acknowledge and learn about the changes and implement them.

Tips on how to get the latest updates

  1. Google alerts

Latest digital trends should be at your handsGoogle alert allows you to keep tabs on the topics you are most interested in. All you have to do is type in the topic you want and set up email updates. It will bring up all the trends that are most relevant to you.

This gives you the opportunity to find out what is new and how you can implement it.

Make sure to always go through your notifications to ensure you don’t miss out.

  1. Publications

There are those publications that are niche specific and focus on a certain topic. Take time to seek them out and follow them. Search for publications in the marketing and business niche. This will always have information on any digital marketing practices.

Be sure to follow reputable publications like the e-consultancy and others. You will receive reliable information from important sources in the industry. This includes all the latest news and advice or tips that may improve your existing digital marketing strategy.

  1. Blogs

Make reading blog posts a habit. This is mainly because a lot of blog posts have very important messages to be conveyed.

When someone tries to implement a certain marketing strategy, they often write up a post about their experiences, what they did wrong and what they did right. This is a perfect opportunity to learn from others and take on the lessons.

There are also some industry leading blogs that provide information on any new trends. Research on the leading blogs in digital marketing and bookmark them to your browser. Check them out once in a while and get to know what topics they are discussing and what you can learn.

Learning is growing, don’t close yourself off to new strategies and opportunities. Take calculated risks and scale up your marketing game.

  1. Network

Start up conversations with your peers and get to find out what they are seeing in the digital marketing space. You may know more than the next person but there will always be something the other person knows that you have yet to find out. This is why it is very important to have these discussions and pay close attention to what is being said.

Take some time to research on tradeshows and exhibitions around you. Attending these kinds of events will facilitate your interaction with other digital marketers. Conversations held with these people will give you insight into what is upcoming and what they are doing for their respective businesses.

  1. Social Media

Social media is the best place to keep up with all that is happening around you. All you have to do is select who and what you want to follow and get updates on.

Using platforms such as twitter and facebook which are very user-friendly is a great start. Follow all the digital marketing gurus and hashtags related to it and you will always be in a position to learn something.

Each time there is an update it will appear on your feed and you can see what is new. This is also a great way to gather some of the thoughts of the industry leaders and get better at it.

Linkedin is also a platform that you can use to connect with professionals in digital marketing and see what they are sharing.

Linkedin pulse is also a great tool you can utilize to set up the topics, influencers, and publications you wish to follow up on.

This is a good way to learn more and get advice and recommendations from others.

  1. Consulting professionals

As a business/brand owner it gets very frustrating when you have to figure everything from your accounting to your marketing plan. This is why it is always a good idea to delegate the tasks that can best be served by someone else.

In this digital era, you definitely want your business to be seen by everyone using effective marketing strategies. However, outdated marketing strategies may not work which is why you have to stay up to date.

Consulting with digital marketing expertsConsulting professionals who specialize in digital marketing will give you access to accurate information and steadfast results. You can have them train your digital marketing team to ensure they get better at serving your brand.

Having professionals who specialize in digital marketing as a part of your business will give you a great return on investment. You’ll get to learn and gain more customers leading to even greater conversions for your business.

Read up on all the services and digital marketing strategies you need to Break The Web and get through to as many people as possible with your brand.

It is without a doubt that staying up to date with the industry’s news is very crucial. It is better to implement a strategy that is efficient and effective than sticking to the old strategies that may not yield great results.

Take your time and be willing to learn and grow. Accept the changes and implement them as they come along. Have the right mind to discern and see which strategy will work for your particular business.

However, always remember that you don’t have to do this by yourself. If marketing is not your strong suit then delegate. Give the work to a professional who will bring you great results. The end result will be worth the initial investment.

Also, remember that not every digital marketing trend should be implemented in your business. Stick to what works for you and what customers mainly respond to. Also, always remember to tailor your campaigns to serve the needs of your ideal client.

Consumers vs. Customers: Marketing Habits of Thought

Marketers should stop using the word “consumer” and train themselves to use “customer” instead. This goes double for digital marketers.

I issue this challenge to all brand marketing and advertising agency folks reading this post: get a jar, stick it on your desk, and put a dollar into it every time you use the word “consumer.” After a month, if you have more than the price of a latte, then that means you have work to do. If you have less than the price of a latte, I’ll buy it for you next time I see you.

So why should “consumer” be a four-letter word?

“Consumer” denotes a one-way relationship. Marketers produce products or messages about products; consumers then passively receive those messages, and then the consumers robotically buy the products because the message has triggered an unconscious behavioral subroutine. This is Skinner-box advertising, and it has never worked in quite so tidy a manner as traditional marketers would have us believe.

I have similar objections to the term “viral” when it comes to marketing. In medicine, a virus invades a victim’s body and does things to that body beyond the victim’s control, requiring medical intervention and lots of rest before the offending virus finally makes a clumsy exit. Viruses are nasty — nobody wants one — and can even kill you.

Negative reinforcement advertising may not work all the timeDo we want to associate marketing with something that makes people sick? More importantly, marketing simply does not work that way. Our customers are not our victims. See Henry Jenkins’ more accurate and useful notion of “spreadable” media as an excellent alternative to viral, and don’t miss Sean X Cummings diatribe against viral marketing programs.

Back to consumers versus customers, if you call somebody a consumer then on a basic level that means you aren’t prepared to listen to that person and in this age of blogs, online reviews and two-way, conversational marketing that’s a big mistake.

Customers are active agents who make all sorts of decisions: conscious, unconscious, habitual, out-of-left-field and more. If a brand is lucky, then somebody will make your brand their customary choice when buying a product, whether it’s milk, shoes, a car, the TV show you watch every week or anything else. It is my custom to drink Peets’ coffee rather than Starbucks, but I’m not addicted to Peets (really, I can stop any time) and nobody at that particular establishment has brainwashed me.

One of my favorite literary uses of the word “custom” comes from Chapter 22 of Huckleberry Finn, where Huck sneaks into a circus and watches a drunk insist on riding a bucking horse. The horse throws the man this way and that, after which the man suddenly stands up on the horse and takes off suit after suit until he is revealed as a talented trick rider. The crowd goes berserk with joy, and Huck says, “Anyways, it was plenty good enough for me; and whenever I run across it, it can have all of my customs every time.”

Brands have to earn custom through things like quality and service, not through military tactics where we have campaigns and targets.

The good folks at AA say that the first step in making a change is admitting that you have a problem: who among us is ready to admit that using the word “consumers” is a problem?

How to Maximize Facebook for Your Business

It is no secret that Facebook is now one of the dominant media when it comes to marketing your business. Over 40 million companies nowadays are taking advantage of the power of social network to promote their brands. Thankfully, Facebook allows businesses to create pages, invite communities to events, advertise and engage customers. This will work well in addition to a campaign in search engine marketing in Rochester, NY, especially if a seasoned digital marketing leader Jason Berkowitz SEO is helping you in the process.

Customer engagement in FacebookIf you haven’t tried it and you are contemplating on utilizing Facebook to grow your online business, then these tips might just be useful to you:

1. Engage your network and be creative with your responses

Once someone took the time to comment on your page, he or she is a potential customer, and you have to take hold of that opportunity to engage that person. Respond quickly and creatively, so the potential client will feel that you are doing serious business. It would be better to assign someone to monitor FB posts and comments and to be the one to reply to queries and comments on your Facebook page personally. That way, it won’t take too much time for them to wait for your response and the possible business transaction will happen faster.

2. Take advantage of cost-efficient advertising and marketing perks

Facebook allows you to post ads for a minimum amount or even post marketing and promotional announcements for free. Consumers often change their minds when after visiting a particular website and decided to put off buying a particular item and then went on to visit Facebook and saw the same ad. It will make them think about buying it since it’s posted on Facebook as well.

3. Avoid selling

Avoid OversellingFacebook is meant to engage your consumers and clients. Don’t oversell your products here as your clients and potential customers might find it off if you do so. There are other avenues for selling and other social networking sites to do the selling such as Instagram. Not on Facebook. Make your Facebook page a medium for your customers to get to know any announcements or update about your product or company and engage your community. You can also use Facebook to post informative articles related to the industry of your brand or create polls and surveys amongst your followers. Just make sure that your primary goal in Facebook is to develop genuine communication with your audience.

4. Inform your community about your philanthropic efforts

Invite and encourage them to participate in it. Partner with various foundations and ask your followers to partner with you. But make sure that you don’t come on as too pushy to do it. Just make it natural and genuine. Encourage them to join the cause by sharing the posts to spread the word as well.

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