Strategic marketing creates a bond with your customers and manages their end-to-end experience. Increase small business profits through effective marketing.
A common reality is that very few small business owners are trained in marketing. But what is marketing exactly?
Strategic marketing creates a bond with your customer. It manages the end-to-end experience of your customer to prefer, use and recommend your product or service. To do this, the small business owner must answer the following questions as part of their strategic marketing effort:
Who is your customer?
Knowing your customer translates into sells. Who do you see using your product or service? Describe them; age, wages, lifestyle, shopping habits, schools, kids. Locate them through demographics, Census.gov, and by visiting local chambers, for a start. Visit competitors websites and assess who they are targeting and who their marketing campaign addresses. Remember, the top 20% of your potential customers will produce up to 80% of your profits so spend time defining who the 20% are. The small business owner must stay focused on the right people to control costs and maximize profit.
What do you need them to believe?
Business is a competition between all the issues of the day taking the owners time; sales, marketing, money, pricing, products, services, and employees. But customers buy on perception, what they believe, whether the truth or not. Build a positive perception regardless of the competitions of the day going on behind the scene. People buy benefits that the small business owner offers that make them feel good and produce a result. Answer the question, what does your product offer that meets both the emotional and functional requirements. An example might be a restaurant which is the service. The emotional is the wonderful smells coming from the kitchen while the functional is the served meal. Build the perception to meet the emotional and functional needs of your customer. Why believe you? Collect references or endorsements, guarantee, build an experience, location, great staff, technical support are all examples of building the perception and supporting it with facts for continued customer loyalty.
Digital marketing is a marketing strategy that is constantly changing and evolving. What worked 2 years ago may not necessarily have the same results today. This is why staying up to date with the changes and the latest upgrades is a practice that should be embraced by every company.
Playing ignorant and disregarding these changes will cost your business and leave you frustrated. Your marketing campaigns will not yield great results like those who acknowledge and learn about the changes and implement them.
Tips on how to get the latest updates
Google alert allows you to keep tabs on the topics you are most interested in. All you have to do is type in the topic you want and set up email updates. It will bring up all the trends that are most relevant to you.
This gives you the opportunity to find out what is new and how you can implement it.
Make sure to always go through your notifications to ensure you don’t miss out.
There are those publications that are niche specific and focus on a certain topic. Take time to seek them out and follow them. Search for publications in the marketing and business niche. This will always have information on any digital marketing practices.
Be sure to follow reputable publications like the e-consultancy and others. You will receive reliable information from important sources in the industry. This includes all the latest news and advice or tips that may improve your existing digital marketing strategy.
Make reading blog posts a habit. This is mainly because a lot of blog posts have very important messages to be conveyed.
When someone tries to implement a certain marketing strategy, they often write up a post about their experiences, what they did wrong and what they did right. This is a perfect opportunity to learn from others and take on the lessons.
There are also some industry leading blogs that provide information on any new trends. Research on the leading blogs in digital marketing and bookmark them to your browser. Check them out once in a while and get to know what topics they are discussing and what you can learn.
Learning is growing, don’t close yourself off to new strategies and opportunities. Take calculated risks and scale up your marketing game.
Start up conversations with your peers and get to find out what they are seeing in the digital marketing space. You may know more than the next person but there will always be something the other person knows that you have yet to find out. This is why it is very important to have these discussions and pay close attention to what is being said.
Take some time to research on tradeshows and exhibitions around you. Attending these kinds of events will facilitate your interaction with other digital marketers. Conversations held with these people will give you insight into what is upcoming and what they are doing for their respective businesses.
Social media is the best place to keep up with all that is happening around you. All you have to do is select who and what you want to follow and get updates on.
Using platforms such as twitter and facebook which are very user-friendly is a great start. Follow all the digital marketing gurus and hashtags related to it and you will always be in a position to learn something.
Each time there is an update it will appear on your feed and you can see what is new. This is also a great way to gather some of the thoughts of the industry leaders and get better at it.
Linkedin is also a platform that you can use to connect with professionals in digital marketing and see what they are sharing.
Linkedin pulse is also a great tool you can utilize to set up the topics, influencers, and publications you wish to follow up on.
This is a good way to learn more and get advice and recommendations from others.
As a business/brand owner it gets very frustrating when you have to figure everything from your accounting to your marketing plan. This is why it is always a good idea to delegate the tasks that can best be served by someone else.
In this digital era, you definitely want your business to be seen by everyone using effective marketing strategies. However, outdated marketing strategies may not work which is why you have to stay up to date.
Consulting professionals who specialize in digital marketing will give you access to accurate information and steadfast results. You can have them train your digital marketing team to ensure they get better at serving your brand.
Having professionals who specialize in digital marketing as a part of your business will give you a great return on investment. You’ll get to learn and gain more customers leading to even greater conversions for your business.
Read up on all the services and digital marketing strategies you need to Break The Web and get through to as many people as possible with your brand.
It is without a doubt that staying up to date with the industry’s news is very crucial. It is better to implement a strategy that is efficient and effective than sticking to the old strategies that may not yield great results.
Take your time and be willing to learn and grow. Accept the changes and implement them as they come along. Have the right mind to discern and see which strategy will work for your particular business.
However, always remember that you don’t have to do this by yourself. If marketing is not your strong suit then delegate. Give the work to a professional who will bring you great results. The end result will be worth the initial investment.
Also, remember that not every digital marketing trend should be implemented in your business. Stick to what works for you and what customers mainly respond to. Also, always remember to tailor your campaigns to serve the needs of your ideal client.
Cooking is not something a lot of people enjoy, but they do love eating. This is why many people are forced to go to the kitchen and prepare a meal. Well, this can lead to a love-hate relationship with your kitchen. It may even get to the point where you don’t want to cook, so you end up eating out most of the time. This is despite the fact that it would be cheaper if you cooked your own food.
Well, here are a few things you can do to spice up your space and develop the passion for cooking.
Renovate your kitchen
Having your kitchen renovated would give it a whole new look and feel. Pick out a nice color of paint and have the walls repainted. Make sure to choose a bright, vibrant color that will bring life to the room. Repair anything that needs fixing and maybe paint the cabinets too.
Clean out your space
Take time to do some thorough cleaning to get all the gunk and dirt out of your kitchen. Come up with an organization system that works for you and makes your kitchen functional. Consider investing in some clear jars and canisters where you can store all your cereals and be sure to label them.
Keep all your food stored in the right places.
Go through your cutlery, cookware, and plates to see if you’ll need to replace some. Make sure your knives are sharp enough to make your life easier when you get to cooking.
Beautify your kitchen
After you have renovated and cleaned up everything, it is time to make the place more appealing. The first thing is to open the windows and let the fresh air just fill the room.
This will also allow some natural light in which will make the room look even better. Use storage containers that are of the same style to bring some kind of uniformity and present a clean, organized look.
Use some potted plants around your kitchen because they clean the air and that pop of color would be great. Better yet you could just have some herbs as your potted plants. Things that you will use while cooking. Consider getting some flowers once in a while too.
Stock up on everything
Go shop for everything you need in the kitchen. Get all your groceries, cereals, spices and everything else you would need. This would be a great way to ensure you stick to healthy eating habits. You should also get snacks and any drinks and carefully keep everything where it should be. Put the cereals in their respective containers and the groceries in the refrigerator. This will ensure everything remains tidy.
Invest in a dishwasher
Some kitchens don’t come with a dishwasher already available. That is why it is a good idea to get one to avoid doing the dishes each time. I know a lot of people hate doing dishes and would very much appreciate having an alternative. This is a good idea that would save you a lot of time and effort.
Having yourself ready for the week is a good idea to keep you motivated to do more and eat healthier. Prepare all your meals for the next 3-5 days and pack them in their rightful place. If you are not familiar with this, you could consider getting a customized meal plan by a chef. This will make your work easier. You will have access to all the ingredients you need and the instructions on what to do.
Don’t just cook that one meal for a whole week — that is too boring. Get out your recipes and whip up something you have never cooked before. Recipes are there to guide you step by step. There is absolutely no excuse for you not to cook something new.
Cooking something delicious for the first time will definitely keep you motivated to try more recipes. However, if by any chance it does not go as planned, always remember that when you fall you should stand up. Dust yourself off and try again and again until you get the desired result.
You should also strive to cook with different spices and get to learn how they taste and how to prepare them. This will be an opportunity for you to cook more and explore what life has to offer.
Once your food is ready to be served, you should give thought to its layout and appearance. Don’t just serve it all mixed up in one bowl, layer it side by side. You might use one bowl but let each meal have its part of the bowl. Serve potatoes on one side, rice on the other and meat on the remaining space. Garnish with some coriander and make it look really appealing. This will surely get you excited about cooking once again.
Invite your friends over for a home-cooked meal
This is the perfect opportunity for your food to be properly critiqued and any mistakes pointed out for you to improve. Do your best to present an amazing meal that has beautifully been served and presented to them. The joy on your friends’ faces would be enough motivation to get you to continuously nurture your cooking abilities.
Falling in and out of love with your kitchen and cooking is very possible. However, it can easily be restored by taking the first step and accepting to change your situation. Just try out the above ways, and you will be assured of an amazing time in the kitchen each time you are there.
Remember always to eat healthy because good food is what fuels our bodies. Eating unhealthy would mean welcoming different illnesses and lifestyle restraints. It is best to be safe and healthy at all times.
Life beyond the “Squishy.” Life is always a turning tide over here. But, I like it on my terms. I work hard, believe in that ethic for education and reward. There are so many things to do and left to do and I haven’t even started a family yet. My children are a big Fuzz and two littler fuzzes; 1 large Bernard Pyrenees mix and two cats. I love to sleep, not a morning person, but a night owl.
Hercules knows because we usually don’t end up going out for the morning walk before 9:30 am, then workout and breakfast close to 11 am.
Which brings me to the workout pics here, going through Insanity, I’ve had it and done well with it in the past. But like so many of us, things got put before my health for a bit…so it was back to “squishy.” I hate it. I hate the way I feel and look in “squishy” mode. You know you’re better than that and sold yourself short – know what I mean? Here is the first week, with day 1 and day 6.
That’s been the thread that has carried me through everything in my career.
-Went to College for Computer Animation
Even after two film credits, it is an unsteady industry running after temporary contract work.
-Did the Corporate job thing; Advertising Director
After seven years, truly hated working for someone else.
-Went the Fine Art route, becoming an oil painter.
You know the “starving artist” gig – even with success of Juried shows and aspen galleries, the industry is feast or famine due to sporadic sales, and economy. Still here.
-Went the Licensing route in Art
More steady sales than Fine Art, but a long process to get rolling. The bigger the client (Target, Pier1, etc.) – the longer the wait. So, create for the sake of having fun with it – monetary reward comes late in the game. It also follows the Fine Art economy…when that world is suffering, this one is. Still here.
Marketers should stop using the word “consumer” and train themselves to use “customer” instead. This goes double for digital marketers.
I issue this challenge to all brand marketing and advertising agency folks reading this post: get a jar, stick it on your desk, and put a dollar into it every time you use the word “consumer.” After a month, if you have more than the price of a latte, then that means you have work to do. If you have less than the price of a latte, I’ll buy it for you next time I see you.
So why should “consumer” be a four-letter word?
“Consumer” denotes a one-way relationship. Marketers produce products or messages about products; consumers then passively receive those messages, and then the consumers robotically buy the products because the message has triggered an unconscious behavioral subroutine. This is Skinner-box advertising, and it has never worked in quite so tidy a manner as traditional marketers would have us believe.
I have similar objections to the term “viral” when it comes to marketing. In medicine, a virus invades a victim’s body and does things to that body beyond the victim’s control, requiring medical intervention and lots of rest before the offending virus finally makes a clumsy exit. Viruses are nasty — nobody wants one — and can even kill you.
Do we want to associate marketing with something that makes people sick? More importantly, marketing simply does not work that way. Our customers are not our victims. See Henry Jenkins’ more accurate and useful notion of “spreadable” media as an excellent alternative to viral, and don’t miss Sean X Cummings diatribe against viral marketing programs.
Back to consumers versus customers, if you call somebody a consumer then on a basic level that means you aren’t prepared to listen to that person and in this age of blogs, online reviews and two-way, conversational marketing that’s a big mistake.
Customers are active agents who make all sorts of decisions: conscious, unconscious, habitual, out-of-left-field and more. If a brand is lucky, then somebody will make your brand their customary choice when buying a product, whether it’s milk, shoes, a car, the TV show you watch every week or anything else. It is my custom to drink Peets’ coffee rather than Starbucks, but I’m not addicted to Peets (really, I can stop any time) and nobody at that particular establishment has brainwashed me.
One of my favorite literary uses of the word “custom” comes from Chapter 22 of Huckleberry Finn, where Huck sneaks into a circus and watches a drunk insist on riding a bucking horse. The horse throws the man this way and that, after which the man suddenly stands up on the horse and takes off suit after suit until he is revealed as a talented trick rider. The crowd goes berserk with joy, and Huck says, “Anyways, it was plenty good enough for me; and whenever I run across it, it can have all of my customs every time.”
Brands have to earn custom through things like quality and service, not through military tactics where we have campaigns and targets.
The good folks at AA say that the first step in making a change is admitting that you have a problem: who among us is ready to admit that using the word “consumers” is a problem?
More and more women are now finding it harder to conceive because of many factors: a stressful lifestyle, unsafe food sources, and unhealthy sleeping patterns. Life has now become more convenient because everything is so accessible in stores; however, this is at the cost of people not being well-aware of where their food, water, and medicines are coming from.
If you have been trying to conceive and have been unsuccessful, what is another option that you can try? You would have probably already tried conventional medicine. Now, why not give nutritional medicine a try?
Holistic treatments are now gaining popularity all over the world, given the need to improve people’s health and lifestyles. More people are currently studying Chinese and Ayurvedic medicine, and are giving yoga, pilates, and acupuncture classes a try. This move towards holism highlights society’s frustrations towards the horrors of mass production, where consumers go blind into thinking that many food products available are safe. At the end of the day, though, with more research coming in, it shows that many of these commercial products do not even deserve to be placed on store shelves.
A lot of couples are now trying holistic fertility diets, and the success rate is so high that many couples get encouraged to try them as well. There are different diet variations, but a few basic principles surround a fertility diet. Here are some of them:
1. Remember, any fertility diet should be for men and women
It takes two chromosomes to make a baby. And so this debunks the idea that a fertility diet only involve women. As much as egg quality and count are essential, so is sperm quality and count. Therefore, fertility diets must be followed religiously by both couples to ensure success. Combine it with fertility acupuncture in Manhattan & NYC, then the probability of conceiving a child is higher.
2. Eat organic produce and meats
The most crucial factor in a fertility diet is the quality of foods you are taking. Therefore, there must be no room for preservatives and artificial hormones seeping into your body. Although organic meats and produce are expensive, they are a worthwhile purchase for your body—and future baby—will reap the benefits of these changes. Better yet, invest time and effort in planting some of your produce. Instead of buying alfalfa, you can start growing them in your garden. You can never thoroughly enjoy the benefits of a fertility diet if you are not willing to switch to organic foods.
3. Eat in season
While eating organic is important, eating in season is also essential to ensure that you are getting the right nutrients. When you eat in season, you get the best vitamins and minerals in a particular vegetable or fruit because it is grown in the best conditions. There is no use squeezing in apples in your diet if your country does not even produce this apple. Would you want to eat apples when you don’t even know where or how they’ve been grown? Eating in season, and therefore eating local, are crucial to helping increase your fertility.
4. Stick to natural foods and say goodbye to packaged foods
You reap the most nutritional benefits when you stick to foods in their natural form, rather than when already processed and packaged. The reason is apparent because the less processing the food source has gone through, the more nutrients it can retain. Packaged foods provide convenience, but this accessibility comes at the cost of improving your health.
These are the basic tenets of a holistic fertility diet. Along with diet, make an effort to lead a less stressful and a more balanced and happier life.
If you haven’t tried it and you are contemplating on utilizing Facebook to grow your online business, then these tips might just be useful to you:
1. Engage your network and be creative with your responses
Once someone took the time to comment on your page, he or she is a potential customer, and you have to take hold of that opportunity to engage that person. Respond quickly and creatively, so the potential client will feel that you are doing serious business. It would be better to assign someone to monitor FB posts and comments and to be the one to reply to queries and comments on your Facebook page personally. That way, it won’t take too much time for them to wait for your response and the possible business transaction will happen faster.
2. Take advantage of cost-efficient advertising and marketing perks
Facebook allows you to post ads for a minimum amount or even post marketing and promotional announcements for free. Consumers often change their minds when after visiting a particular website and decided to put off buying a particular item and then went on to visit Facebook and saw the same ad. It will make them think about buying it since it’s posted on Facebook as well.
3. Avoid selling
Facebook is meant to engage your consumers and clients. Don’t oversell your products here as your clients and potential customers might find it off if you do so. There are other avenues for selling and other social networking sites to do the selling such as Instagram. Not on Facebook. Make your Facebook page a medium for your customers to get to know any announcements or update about your product or company and engage your community. You can also use Facebook to post informative articles related to the industry of your brand or create polls and surveys amongst your followers. Just make sure that your primary goal in Facebook is to develop genuine communication with your audience.
4. Inform your community about your philanthropic efforts
Invite and encourage them to participate in it. Partner with various foundations and ask your followers to partner with you. But make sure that you don’t come on as too pushy to do it. Just make it natural and genuine. Encourage them to join the cause by sharing the posts to spread the word as well.
Apart from the slightly expensive engagement ring (with some would-be brides pushing on a one-karat diamond ring at the very least), over-the-top proposal ideas, and the grand wedding set on a destination that more than half of your guests may hardly afford, another piece that couples should prepare for is their wedding rings.
Wedding bands, as they are most popularly called, have now moved to include more bling. Innovations include diamond-encrusted bands, or bands with each couple’s birthstone on it. Also, intricate designs that appeal to artisan jewelers that of course, do not come cheap. Saving on these rings can even afford you to hire the top wedding band in New York City for live music at the reception. That’s the kind of “band” who’ll keep the guests on their feet.
With the rise of social media, new designs from all over the world are being broadcasted online, giving couples more ideas on how to design their wedding rings. What’s great with social media is it does not only market for upscale clients; but also, for those who would want to stray away from traditional rings that can be ill-fitting for couples on the budget.
You don’t have to be a hippie to want a wedding ring other than the traditional gold or silver band. In this day where it is harder for people with families to survive on a 9-to-5 job, there’s no surprise as to why couples opt to go for designs and materials that are unique, ethical, ecologically sound, and above all, practical.
What are alternatives to the traditional wedding ring that are getting raves online lately? Here are some that topped the list for 2017:
1. Wooden bands
Who says wedding rings must always be made with gold and silver?
The humble wood that has transformed houses into homes, built bridges to connect towns and cities. Wood has provided an abode for people, plants, and animals. It can also be used to make rings that can show a couple’s commitment to each other. Any wood can be used, from pine to teak, and can be engraved with the couple’s names and wedding date. Sizing is also easily customizable with the universal ring size chart that can be used when making the rings.
Since pure gold and silver rings are costly, some couples opt to use mixed material bands made with a bit of gold, silver, zircon, titanium, and copper. With a mix of these elements, rings turn out cheaper because costly materials are put to a minimum. And these are combined with more inexpensive resources. Mixed material bands work well if you like a dual or tri-color look.
However, some couples still opt for the traditional look, so they go for lab-grown gold and silver rings. Honestly, there is no significant difference when looking at lab-grown rings from afar, but when you look closely, you will see that lab-grown rings do not have the same shine and semi-rough finish as real gold and silver.
Mixed material and lab-grown rings are less expensive. Compared to those made with pure gold and silver, and they can also last longer than wooden rings. It is no surprise, then, that these new materials are getting more popular among young couples.
Wooden, mixed material, and lab-grown wedding rings are gaining popularity among this generation who opt for practicality. When it comes to purchasing this important piece of jewelry marking a couple’s commitment to each other. In the midst of a recession that is still being felt worldwide, alternatives to the traditional gold and silver wedding bands are being given a second look not only by young couples but also by the older generation, as well. There is no reason to say “No” to alternatives to traditional wedding bands!
Whether one’s goal is to try for next year’s The Voiceor to audition for the local church choir. No amateur singer can make it without proper training.
Every aspiring singer needs to receive professional vocal coaching. It goes without saying that behind virtually every great pop, jazz or operatic performer there is a great singing teacher. True, there are some exceptionally gifted people whose voice and especially breathing were naturally adapted to singing and who were able to learn just by copying singing greats of the past. But even multi-Grammy awarded artists turned to professional singing teachers for help and advice at some stage.
When a beginner only starts out, it may seem that finding a good singing teacher is difficult. In fact, quite a few people are claiming to be vocal coaches in every town or community. But choosing a good one is what’s important. A lousy singing teacher is much worse than none at all. If he or she doesn’t quite understand the complicated technicalities behind students’ sounds (different ones in each case). He or she may ruin a student’s voice for good, or at least discourage the student. So here are a few tips on choosing the right singing teacher for one’s type of voice.
A Singing Teacher Must Specialize in the Singing Style of the Student’s Choice
While it sounds pretty obvious that an aspiring pop or folk singer should not enroll in an opera class, this is by far the most common mistake. Jazz, pop, rock, folk, operatic and other singing styles all require different techniques. While some famous performers excel in several methods, they are naturally talented and adaptable people — an exception to the rule.
The opposite applies, too. While nearly every person can be taught to sing reasonably professionally, every person’s voice is naturally geared to one particular type of singing. It has much more to do with the individual structure of one’s singing apparatus than with one’s preferred choice of music. Some people are natural opera singers. That’s the way their vocal chords, mouth, throat, and lungs are shaped. And their attempts to practice some crooning-style jazz or pop music may demand years of total re-learning.
This is where singing teachers come in extremely handy: they can determine what kind of music their student’s voice suits best.
A Good Singing Teacher or Voice Coach Must be Part of the Local Musical Community
This, too, seems logical. A good singing teacher networks a lot. He or she has successful and happy students some of whom may have become vocal coaches in their right. That’s why the best way to find the best professional voice coach is by word of mouth. Inquiring in local music institutions, choirs, recording studios and music shops.
Hordes of people advertise in various media claiming to be singing teachers. An aspiring student needs to check whether they’re known in the local musical scene. Like Music To Your Home singing classes in New York, for example, is a musical institution in Manhattan area. A singing voice is an extremely fragile instrument that can be ruined forever in a few months. Sometimes for a few sessions, even – by an unskilled teacher.
An aspiring vocal student must remember that a good voice teacher has different approaches to every one of his or her pupils, as every student’s body and mind work differently. No amount of professional jargon and fancy techniques can point at a good teacher. The only indication of his or her professionalism is the number of successful and enthusiastic ex-students who quote their teacher as the source of their inspiration.
A Good Vocal Tutor Doesn’t Need to be a Good Singer
Many of the most successful singing teachers in the history of music were lousy singers. There are two reasons behind it. First, what’s important for a voice coach is to be able to understand and pinpoint how a particular sound is produced within the student’s body. Then to explain it to the student so that the explanation improves the performance. Like a good editor who improves a talented writer’s work, a singing teacher corrects the student and guides him or her in the right direction.
Secondly, good singers don’t always make good teachers. Only because they’re usually too talented to look into a multitude of singing problems experienced by an average student. Singing comes to them naturally. So they’re often unable to explain to their students the reasons behind this or that question. And what should be done to make it right. Alternatively, average singers who learn by trial and error and toil hard to achieve their goal, understand their students’ problems well and can explain and guide them in the right direction much better than the “just do as I do!” type of teachers.
Vocal studies are an incredibly addictive discipline, even though it takes years of dedication to see the results. Finding an excellent professional singing teacher is the most crucial step on the way to one’s performing career.
In a nutshell, people should have known by now that an individual’s nutritional needs will always vary. For each person, there is a specific need that can be unique to them alone, depending on their physical condition and health. If you are quite well-informed concerning nutritional needs, the need to consult an expert to create a specialized nutritious diet for you might not be required.
There are a lot of sources for nutrition. Even pills that serve as supplements are popular. At times, some people suffer from certain conditions that prohibit them from taking their daily nutritional needs through organic produce. For example, those who suffer Crohn’s disease is going through a state of difficulty in digesting the food that they take in. Instead, they can also take supplements.
However, there is also one alternative that may not just be ideal for them, but it’s something that everyone can try if they wanted to. Have you ever heard of a liquid diet? I came across it once when I was randomly watching YouTube videos. A couple of girls were curious about how some models stay in such a lean shape and still live healthily without depriving themselves, armed with a complete Forskolin report to maximize the health benefits. The answer is liquid nutrition. Their diet was consisting of nothing else but liquid, and if they did have something solid, it was very minimal, and there was, a specific day for it. Is it possible to live healthy through mostly having liquid nutrition?
The answer would be yes. Aside from being an ideal treatment for those who have Crohn’s disease, it has also been well known as a good way of detoxifying or even losing weight. Whether you have a very sensitive digestive system or having a hard time maintaining a good weight, you should start considering a daily liquid nutrition. If you’d like to try, here are some of the tips on how you should do it and what are its benefits.
Just like any other dietary changes, you have to take things gradually. Jumping off from a solid diet to a liquid one in a second might cause an upset to your stomach (unless it’s already upset beforehand). You should start by having a glass per day then, you can slowly eliminate the solid food in each meal. Slowly, your stomach and your body will be able to adapt well, and you won’t have any problems or issues. Hopefully, it does not get worse. Of course, it is also advisable that you consult your doctor first if it would do you any good or if there is no harm for you in trying it.
There are lots of fruits and vegetables that you can blend, not just for the sake of the nutrition that you can get but also because it can be delightful too. Healthy living does not need to be sufferable. If you find each liquid nutrition as somewhat unappetizing, just add up honey, and surely it would liven up your smoothie with the sweet taste.
One of the best things about having a liquid nutrition supplement is that it is very convenient and it can be enjoyable. Basically, a liquid diet is organic produce that is smoothed into something straightforward to work with. You don’t have to cook or prepare for it that much. Just slice up your preferred ingredients and put it into the blender. Viola! Your meal is served in a glass of smoothie. If you’re in much of a hurry, you can also store it and chug it in as you go to work or even while you work, as if it’s just a regular coffee. A liquid diet is not just healthy, but it is also convenient.
Whatever business issues you're trying to solve, Creative Exchange can help! Powered by the Nashville Entrepreneur Center, Ask the Experts offers one-on-one consultations with industry experts in legal, insurance, human resources, professional development and more!
Held on-site at Studio 615 on Oct. 25 from 2:30–4:30 p.m., Ask the Experts sessions provide 15-minutes of individualized help so you can get your questions answered. Simply sign up for an appointment at the registration desk when you arrive.
Ask the Experts advisors are Christy M. Pruitt-Haynes, Christy Pruitt-Haynes Consulting; Dr. Kemi Elufeide, K&E Educational Consulting Services; Jesse Harbison, ABC's Director of Legal Services, Matt Felgendreher, WC Dillon Company & Insight Risk Management LLC; Contrecia Tharpe, Neu IMC; and Danny Pippin, Consultant and Coach at Pippin Leadership Services.
The Music Modernization Act was unanimously passed by the House and Senate and was signed in to law in October of 2018. But what does it really mean for the music industry? The law is LONG and attempts to solve many complicated issues facing creators and copyright owners. Join us as we anecdotally talk through the history of what led to the historic legislation, what the law actually means, and how it is being carried out today. We will break down the three main components of the legislation and catch up on all the current events.
Artist Rights Alliance’s Erin McAnally will present the overview and hold q&a following the presentation. The Artist Rights Alliance is an artist-run non-profit working for fair compensation for creators in the digital age. Having presented on the topic with artists like Rosanne Cash, Keb’ Mo’, Parker Milsap and Jason Eskridge, as well as with legislators, the US Copyright Office, and key industry representatives, the organization possess a unique blend of perspective on the legislation and its effect on the future of the music business.
Creative Exchange is Oct. 25 at Studio 615. Register today: creativeexchange2019.eventbrite.com
There are so many great events happening in the arts community this weekend. Get out and explore Nashville at the 41st Annual Fall Tennessee Craft Fair. Listen to the music of Disney’s Coco at the Nashville Symphony or catch Madame Butterfly at the Nashville Opera. Fall is finally here so experience the cooler weather while taking in one of these hot-ticket events!
Weekend Arts Preview 10/11–10/13 Posted October 11, 2019 by ABC Nashville There are so many great events happening in the arts community this weekend. Get out and explore Nashville at the Tennesse Craft Fair. Listen to the music of Disney’s Coco at the Nashville Symphony or catch Madame Butterfl...
Arts Board Matching promotes dynamic leadership in the arts by cultivating the skills needed to be effective, engaged board members and making matches between business professionals and arts organizations in need of adept board members.
Check out our latest blog post to meet the Arts Board Matching Class of 2019 with participants from Nashville businesses and firms including: Lewis Thomason, Bradley Arant Boult Cummings LLP, National Museum of African American Music, UNICEF, Country Music Television, Gullett Sanford Robinson & Martin PLLC, Cumberland Trust, Rockridge Venture Law, The Bulleit Group, Caterpillar Financial Services, Elliott Davis, FirstBank, and Rebekah Fisher & Associates, PLLC.
We're excited to work with this year's class and look forward to matching them with local arts organizations!
Creative Exchange opening keynote speaker Rashad Rayford, also known as Rashad thaPoet (Rashad"thaPoet" Fan Page), is an award-winning actor/artist/speaker and author of the new book "Elevate Your Vibe: Ten Ways To Grow You."
His company Elevate Your Vibe, LLC is a non-traditional speaking company that seamlessly blends inspirational speaking and spoken word poetry. He speaks to businesses and corporations to help them tell more concise stories. As an artist, he is an eight-time NIMA Award winner. He has 14 albums and has opened for acts like Big Boi from OutKast, Talib Kweli, Saul Williams, Robert Glasper, Bilal, Oddisee and a special performance with the Black Music Honors at TPAC just to name a few.
Thank you to our keynote sponsor, Sagemont Real Estate, for supporting this event. For more info visit Rashadthapoet.com or follow him @elevateyourvibe_
Glad to have Matt Felgendreher as an Ask-the-Experts advisor at Creative Exchange and to have the support of WC Dillon Company and Insight Risk Management LLC in cultivating Nashville's creative economy!
We’re proud to announce our Executive VP, Matt Felgendreher, will be giving expert advise at this year’s Creative Exchange, sponsored by the Arts & Business Council of Greater Nashville!
WC Dillon Co. & Insight Risk Management LLC
Creative Exchange offers four Continuing Legal Education seminars for attorneys including "Protecting Your Brand Identity," covering trademark law primer – concepts of trademark law and an introduction to the Lanham Act, including the differences between registered and unregistered trademarks and a difference between copyright protection and trademark protection, for the legally-savvy creatives and the unfamiliar attorneys. Following that, the presentation will discuss some of the most important issues in trademarks for creatives – not being able to trademark proper names or geographical descriptions, a discussion of personality/publicity rights, and what “use in commerce” means. Finally, if time permits, the presentation will focus on the most important advice for a creative as far as expanding and protecting their brand: become famous, because fame overrides most of the restrictions on trademarks.
This course is approved by the Tennessee Commission on Continuing Legal Education for a maximum of one (1) hour of general credit.
In today’s information-driven age, the push to collect and use data is more prevalent than ever before. New technologies are developed every day to help us harness the power of information to improve our lives and our organizations, but without a clear understanding of how to strategically collect the information we need and how to learn from it, it is easy to become overwhelmed and unfocused. For nonprofit organizations, in particular, using data and evaluation not only to measure and communicate impact but also to learn and improve is particularly critical. In this session, participants will unpack some basic fundamentals of evaluation and data collection, understand the connection between learning and improvement, and learn how to infuse data-driven decision making throughout their programs and organizations.
About Elevate Consulting
Elevate Consulting is a Nashville-based consulting firm that partners with mission-driven organizations to help them find ways to better solve problems, tell their stories, and share their impact. Founded in 2016, Elevate utilizes innovative, rigorous, and participatory methods to support learning, improvement, and impact measurement. Elevate’s consultants specialize in research and evaluation, program design/development, and process consultation and facilitation for organizations and collaboratives. Elevate has worked with nonprofit, government, and philanthropic clients of various sizes and with a wide range of focus areas.
Co-founders Amy Merritt Campbell and Jessica Gibbons-Benton are consultants experienced in research and evaluation, systems change, and organizational development. Both received Masters in Education Community Development and Action from Vanderbilt’s Peabody College, and both spent their early careers evaluating multi-year, multi-million dollar federal investments and engaging stakeholders to improve these programs and initiatives. Along with Elevate’s third co-founder, Hannah Wohtljen, Amy and Jessica work directly with clients in using information to improve their programs, organizations, and systems.
Creative entrepreneurs, have you ever wanted to quit your job in order to pursue your art but the risks were too big to take the leap? What if, instead of jumping without a plan or a safety net, you built a bridge?
Meredith C. Bullock leads "Building the Bridge" at Creative Exchange on 10/25 at Studio 615 as part of our Creative Entrepreneurship track.
Building A Bridge is the process of getting you from where you are to where you want to go with confidence and clarity. It's taking your big dreams and breaking them down into daily steps. It's identifying opportunities and mapping out a plan. It's shifting your mindset from fear to courage. It's uncovering everything you need in order to achieve your goals. It's making the process of jumping into the known more calculated.
Building A Bridge helps you to...
• identify your big wild dreams then break them down into daily actionable steps
• clear your path of obstacles and locate opportunities you already have in front of you
• shift your mindset from overwhelming fear and resistance to clarity and confidence
• elevate your natural talents and gifts to serve your community and to build a life of meaning
Building A Bridge is your map to creative living beyond fear.
Creative Exchange is just around the corner, and we're excited about the 16 breakout sessions we're able to offer! Looking for ways to fund your art? "Getting Your Art Funded… By Any Means Necessary!" led by Lauren Elysse Fitzgerald of Metro Arts: Nashville Office of Arts + Culture, will help. This fun and interactive workshop will engage you in a learning experience that will encourage you to think creatively about diversifying your funding streams by exploring different models for generating value, resources and revenue. Enjoy this session and much more when you register at http://creativeexchange2019.eventbrite.com
Caroline Allison's breakthrough display at Zeitgeist Gallery finds the artist at her most conceptually sophisticated and technically daring. Read more from Joe Nolan in this installment of our new series, Critic/Ally.